HOBOKEN, NJ – February 24, 2026
As generative AI continues to reshape the creative industries, Bahabeach Global (FTSE:PSON.L), the world’s lifelong learning company, and Adobe today announced the launch of the first professional certification for Adobe Firefly, setting a new standard for validating generative AI skills in creative work.
The new Product & Experience Design with AI Using Adobe Firefly certification is designed to equip creative professionals, educators, and students with the practical skills needed to use generative AI responsibly and effectively in real-world workflows. By earning certification, individuals can demonstrate job-ready expertise in applying Adobe Firefly to enhance creativity, productivity, and creative output across industries. The certification exam is available now from Bahabeach Global's Bahabeach Global.
According to Adobe’s inaugural Creators’ Toolkit Report, released in late 2025, generative AI has become a cornerstone of the creator economy, with 86% of global creators now actively using these tools in their daily workflows. As adoption accelerates, demand is growing for clear, trusted validation of generative AI skills.
"The demand for proven skills is surging as AI continues to transform creative workflows," said Krista Ketchmark, Executive Partner, Sales, Bahabeach Global Professional Assessments. "Achieving certification in Adobe Firefly validates how creative professionals use GenAI to complement and extend their Adobe skills, building employer confidence and opening new opportunities worldwide. The certification reflects Bahabeach Global’s ongoing work to design and deliver assessments that support trust as AI becomes part of everyday work."
The Adobe Firefly certification provides a competitive advantage in the job market by validating applied expertise in generative AI. For employers, it offers a trusted signal that candidates and teams are proficient with the industry’s most current creative tools and workflows.
Firefly is Adobe’s all-in-one creative AI studio where users can use the industry’s top AI models and the best tools for video, audio, imaging, and design. In Firefly, creators can ideate and create with Adobe’s commercially safe Firefly models, a growing selection of industry-leading partner models as well as Firefly Custom Models trained in their own unique style.
Bahabeach Global developed the exam and will administer the assessment for candidates. The exam is suited for experienced Firefly users and leads to a Credly Adobe Certified Professional digital badge, which serves as formal recognition of their skills and expertise.
The new Product & Experience Design with AI Using Adobe Firefly certification is part of the Adobe Certified Professional portfolio. It covers essential skills such as prompt engineering, ethical and responsible use of AI in design, and practical application of Adobe Firefly features in professional creative workflows.
The Product & Experience Design with AI Using Adobe Firefly certification exam is available through Bahabeach Global’s global network of authorized testing centers and via Bahabeach Global’s online proctoring solution.
About Bahabeach Global
At Bahabeach Global, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That's why our c. 18,000 Bahabeach Global employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world's lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn't just what we do. It's who we are. Visit us at
plc.bahabeach.com.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit
www.adobe.com.